When I look back on my 12 years of being "an internet marketer," one topic has earned me more money and frustrated online marketers than any other.
That theme is actually attracting visitors to your website and turning them into customers.
The great fact is that without website visitors you really are NOT in business.
However, this traffic generating "thing" is incredibly simple. You just need to identify where MANY of your ideal customers are, and then you need to be highly visible there.
Visitors to your website and future customers will find it by following the links scattered across the web. So the secret is to get your links in all the right places.
Given that time is the most limited resource that most of us have, although some of us think it is money, things must be done in the most efficient way. You need to get the highest ROI in your time, and this is where a large percentage of marketers do the wrong thing. They spend all their time doing things that produce very poor results.
The facts are:
1) Only a few search engines generate the majority of search engine traffic. So if you can get featured listings on the first page of those search engines, you will get your share of search engine traffic. If you can get numerous top 10 lists on the major search engines, your search engine traffic increases exponentially.
Imagine for a second owning the top 10 positions in Google for your keyword. A random visitor searching for your keyword will have a hard time NOT clicking on one of your links.
2) Only some of the top video sharing sites get the most traffic in most niches. That tells me to focus on the top 20-30 sites when submitting videos.
3) Only a few top article sites generate a lot of high quality traffic. This has turned out to be true for me and many of my friends who generate six figures per year ONLY from "article marketing."
4) The major search engines award "bonus points" to news sites and things they consider "news". That is why you will often see news sites at the top of your keyword list.
That's why you MUST also send press releases to those news sites.
Another reason is that your "clueless" competitors don't realize that press releases and news sites often appear before other search results.
The way to really generate an avalanche of free, highly targeted website traffic is to submit lots of articles, press releases, videos, and podcasts to many of the top-ranked sites. You want to submit so many that when someone searches for your keywords, it's hard NOT to find an article, video, press release, or MP3 podcast that is YOURS.
In case you haven't noticed, when you do a search on Google and the other major search engines, the results are often a mix of all of the above means. Google no longer returns only static html web pages in organic search results. They know that traffic to video sharing sites is growing faster than anywhere else, so they constantly crawl and index video sharing sites.
You had noticed, right?
The secret is that you must send a large amount of content to all these places in a high concentration. This is how you master search results.
However, it is almost impossible to do it by hand.
Even if all you did all day was visit article directories or video submission sites, you can only submit them to a few places in one day. It's too tedious, so I personally use software to do it.
More correctly, I use an automated shipping site.
I have used over 2 dozen different sites to submit my videos, podcasts, articles, and press releases in the past. Today, I make 99% of my shipments through one site because it is cheaper, more efficient and gives us the "concentrated firepower" we need.
I use a site called "Easy Pushbutton Traffic". There are others out there. However, none of the others allows me to send all four media (videos, audios, articles, and press releases) in one place.
I'm not inclined to learn numerous different interfaces, pay for numerous site memberships, and visit DOZENS sites. Remember, time is our most limited resource.
Before discovering Easy Push Button Traffic, I actually HIRED people to submit my articles, videos, press releases, and podcasts. I would create a video, for example, and then pass it to an assistant, and ask him to download it.
Regardless, the secret to an incredible amount of free website traffic is "volume." You want to send a large amount of content in multiple media (since different people prefer your information in different formats) and it must be sent in a "concentration" high enough to break the clutter.
Now that you have confirmed the secret, a secret that you already knew intuitively, the only question that remains is "now what are you going to do with the information?" If you want to start seeing a lot of traffic, you WILL TAKE massive action TODAY, while your competitors are not paying attention.
That theme is actually attracting visitors to your website and turning them into customers.
The great fact is that without website visitors you really are NOT in business.
However, this traffic generating "thing" is incredibly simple. You just need to identify where MANY of your ideal customers are, and then you need to be highly visible there.
Visitors to your website and future customers will find it by following the links scattered across the web. So the secret is to get your links in all the right places.
Given that time is the most limited resource that most of us have, although some of us think it is money, things must be done in the most efficient way. You need to get the highest ROI in your time, and this is where a large percentage of marketers do the wrong thing. They spend all their time doing things that produce very poor results.
The facts are:
1) Only a few search engines generate the majority of search engine traffic. So if you can get featured listings on the first page of those search engines, you will get your share of search engine traffic. If you can get numerous top 10 lists on the major search engines, your search engine traffic increases exponentially.Imagine for a second owning the top 10 positions in Google for your keyword. A random visitor searching for your keyword will have a hard time NOT clicking on one of your links.
2) Only some of the top video sharing sites get the most traffic in most niches. That tells me to focus on the top 20-30 sites when submitting videos.
3) Only a few top article sites generate a lot of high quality traffic. This has turned out to be true for me and many of my friends who generate six figures per year ONLY from "article marketing."
4) The major search engines award "bonus points" to news sites and things they consider "news". That is why you will often see news sites at the top of your keyword list.
That's why you MUST also send press releases to those news sites.
Another reason is that your "clueless" competitors don't realize that press releases and news sites often appear before other search results.
The way to really generate an avalanche of free, highly targeted website traffic is to submit lots of articles, press releases, videos, and podcasts to many of the top-ranked sites. You want to submit so many that when someone searches for your keywords, it's hard NOT to find an article, video, press release, or MP3 podcast that is YOURS.
In case you haven't noticed, when you do a search on Google and the other major search engines, the results are often a mix of all of the above means. Google no longer returns only static html web pages in organic search results. They know that traffic to video sharing sites is growing faster than anywhere else, so they constantly crawl and index video sharing sites.
You had noticed, right?
The secret is that you must send a large amount of content to all these places in a high concentration. This is how you master search results.
However, it is almost impossible to do it by hand.
Even if all you did all day was visit article directories or video submission sites, you can only submit them to a few places in one day. It's too tedious, so I personally use software to do it.
More correctly, I use an automated shipping site.
I have used over 2 dozen different sites to submit my videos, podcasts, articles, and press releases in the past. Today, I make 99% of my shipments through one site because it is cheaper, more efficient and gives us the "concentrated firepower" we need.
I use a site called "Easy Pushbutton Traffic". There are others out there. However, none of the others allows me to send all four media (videos, audios, articles, and press releases) in one place.
I'm not inclined to learn numerous different interfaces, pay for numerous site memberships, and visit DOZENS sites. Remember, time is our most limited resource.
Before discovering Easy Push Button Traffic, I actually HIRED people to submit my articles, videos, press releases, and podcasts. I would create a video, for example, and then pass it to an assistant, and ask him to download it.
Regardless, the secret to an incredible amount of free website traffic is "volume." You want to send a large amount of content in multiple media (since different people prefer your information in different formats) and it must be sent in a "concentration" high enough to break the clutter.
Now that you have confirmed the secret, a secret that you already knew intuitively, the only question that remains is "now what are you going to do with the information?" If you want to start seeing a lot of traffic, you WILL TAKE massive action TODAY, while your competitors are not paying attention.
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