In every business there will come a time when business will not be at an all time high. How you manage these periods will determine the outcome of your business when things get better.
Networking is a powerful tool in the business world. Sometimes it's definitely who you know that makes the difference.
What do most people like to hear? They like to hear their appreciation. When it comes from a company they've frequented, it means something. Saying thank you to a loyal customer is one way to use networking to your advantage.
With the ups and downs of the economy, people at times hold their hard earned money and spend more on others. These types of trends are visible in all industries. No matter what industry you represent, your business is no different. The thing to do now is to woo these customers so they come back when the economy picks up.
By browsing your invoices and / or mailing lists, you will discover regular customers. What drives them to come back and buy from you? If you are unsure, now is the perfect time to find out. Send each of these customers a link to an online survey on your website. Offer discounts on their next purchase or entry for a chance to win a gift when they complete the survey.
The results will be twofold. You will find out what your customers are looking for in your business and will also encourage them to come back whenever they feel the time is right. Letting customers know that you value their business is one way to bring them back.
Networking also involves potential customers. Perhaps there are companies you have hoped to hook up with. All these names are also present in your files. You may have kept their information for future follow-ups. Well, business evolves slowly, there is no time like the present to do something.
Create a business letter to send to these potential customers. The basic principles of the letter can be generalized such as: "I appreciate that you give our company an overview of your needs." To make sure the potential customer knows you remember, add information about the first time you contacted and what their interest or concern was about your transaction. If they were looking for a company with more diverse services and you have since added this component, let them know in the letter.
Networking is a way to build business relationships. Staying in touch with customers and "the one who escaped" can translate into future profits during the busy season.
Networking is a powerful tool in the business world. Sometimes it's definitely who you know that makes the difference.
What do most people like to hear? They like to hear their appreciation. When it comes from a company they've frequented, it means something. Saying thank you to a loyal customer is one way to use networking to your advantage.With the ups and downs of the economy, people at times hold their hard earned money and spend more on others. These types of trends are visible in all industries. No matter what industry you represent, your business is no different. The thing to do now is to woo these customers so they come back when the economy picks up.
By browsing your invoices and / or mailing lists, you will discover regular customers. What drives them to come back and buy from you? If you are unsure, now is the perfect time to find out. Send each of these customers a link to an online survey on your website. Offer discounts on their next purchase or entry for a chance to win a gift when they complete the survey.
The results will be twofold. You will find out what your customers are looking for in your business and will also encourage them to come back whenever they feel the time is right. Letting customers know that you value their business is one way to bring them back.
Networking also involves potential customers. Perhaps there are companies you have hoped to hook up with. All these names are also present in your files. You may have kept their information for future follow-ups. Well, business evolves slowly, there is no time like the present to do something.
Create a business letter to send to these potential customers. The basic principles of the letter can be generalized such as: "I appreciate that you give our company an overview of your needs." To make sure the potential customer knows you remember, add information about the first time you contacted and what their interest or concern was about your transaction. If they were looking for a company with more diverse services and you have since added this component, let them know in the letter.
Networking is a way to build business relationships. Staying in touch with customers and "the one who escaped" can translate into future profits during the busy season.
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